I decided to organize many of those terms and their meanings here in one place so that you won’t have to search far and wide to learn what they mean.
If you don’t find a specific term here, please leave it in the comment section below so I can add it to this list.
Above the fold – this means the top half of a web page. It’s the portion you see when you initially go to a web page without having to scroll down.
Adsense – These are ads people have set up through Adwords, which appear on web pages and in the sidebar of search results. You can set up an Adsense account to allow relevant ads on your site and every time an ad gets clicked on, you earn a few cents. It’s one way to get a small income coming in, although some people can make a lot of money from it. You can learn more about Google Adsense here.
Adwords – Google’s main source of revenue. This is paid advertising you can set up through your Google account. It allows you to target your audience by writing ads and every time someone clicks on one of your ads, you pay a specific amount for that click. You can learn more about adwords here. This is a paid way to get traffic, but you have to be careful to follow their terms of service and be careful to set a budget you can afford.
Affiliate – Someone basically teaming up with a product owner to sell the product for that owner and receive a commission in doing so. Many companies have affiliate programs including Amazon, Clickbank, JVZoo, Commission Junction, just to name a few.
You can sign up for free with these programs and pick what products you’d like to sell. Set up a web site around that product or run ads on Facebook or through Google Adwords and then get traffic to your website or ads.
You then send prospective buyers from there to the product through your affiliate link. You don’t handle the product, so it can be an easy way to create an income stream.
Algorithm – A procedure for solving a problem, usually related to calculations, data processing, etc.
You may have heard of the Google algorithm changes that take place every once in awhile. They are constantly updating and changing their rules for creating a user friendly search engine in their attempt to get rid of sites that have no or little value to their searching customers. In my opinion this is a good thing because with the millions of sites online these days, who wants to filter through a bunch of unreadable garbage to find what they’re looking for?
Alt tags - (alternative text) – Short descriptive phrases used to describe an image you place on your blog.
Once you place an image on your blog, click on that image and you’ll see a little box in the upper left corner with a little picture. Click on that tiny image and a larger image opens up. There you’ll see a place to write in your alternative text for your image.
Search engines can then categorize that image because they generally aren’t able to actually “see” an image. And if for some reason someone reading your post is unable to see the image, they will at least be able to tell from the alternative text what the image contains, because it would show up instead of the image.
Analytics - A way to see meaningful patterns within data concerning the performance of, in this case, your website or blog. You can learn more of the technicalities of analytics here.
When you sign up for Google Analytics and link it to your website or blog, you will be able to see the traffic you’re getting and where that traffic is coming from, among other important information.
Anchor text - The word or phrase used to link to another page or site.
Say I was writing a post about a specific way to get traffic and I wanted to link to one of my other posts, I would maybe use the phrase “traffic methods” within the post. Then when I highlight that phrase, the link icon appears above my post, so I click on it and a box comes up where I insert the link to that page. Now it looks like traffic methods and that phrase is the anchor text. When you click on it, it will take you to that page.
Auto-responder - A service such as aWeber that you can use to collect email addresses from opt-in boxes and squeeze pages in order to build a list. You can then set up and send out emails to your list. aWeber is easy to use and you can try it out for $1 for the first month and then it’s only $19/mo. after that. It’s the one I use so I’m not sure about the cost of other ones.
Once someone signs up to your opt-in box, that email address and any other information they filled in will automatically go to your auto-responder and they will send you an email letting you know you have a subscriber. Then you can set up a series of follow-up emails to be sent out within a specific time frame, such as every 4 days.
Backlinks - Links to your site or specific page on your site that come from another site. It used to be that the more backlinks you got to your site from other sites, especially sites with a high page rank, the better. This would indicate to Google that your site was very popular and it would be ranked higher in the search results.
That isn’t true so much any more. Google realized people were buying backlinks and doing other black hat schemes just to get their pages ranked high in the results. Now it’s more about having good quality content that is really useful to others that will give your site a positive ranking from Google.
Backlinks are still somewhat important but it’s best to get them naturally, by someone liking your content and sharing your link with others maybe in a blog comment or on Facebook.
Black hat SEO – I think this was used more in the past when Google was not as strict as they are now. Some website owners would try to trick the search engines by getting hundreds of low grade backlinks and use other unethical ways to get to the top of the search engine pages.
I think this is not done so much anymore because it’s pointless. Google will either drop the site way out of sight or just plain ban it altogether. You can’t fool Google, so just make your site user friendly with great value and quality and you’ll be rewarded.
Blog - (short for web log) – Most sites now are really blog sites that you build through WordPress, which you will find on most c-panels of hosting services. It used to be that everyone wanted to build a website, but it was difficult if you didn’t know coding and html and other technical stuff.
Now, it’s easy to build your own web site by using WordPress, but for the most part it’s just called a blog. You can post daily or weekly or even monthly content on your blog and share it with others. Creating interesting, entertaining, and informational content that others will like to read is the way to build a following of readers anxious to read your next blog post.
WordPress has themes, plug-ins, widgets, and more to make your blog look very professional.
Brand – Besides being a name given to a product for recognition and ownership purposes, basically the same as a trademark, this can also be an association given to a person and his/her methods of marketing. With people, it’s more of a perception that comes to mind when you read or hear that person’s name.
For me, I would really just like my brand to mean integrity and honesty and a willingness to help others however I can.
CPA - (cost per action) – A method of advertising where the advertiser will pay the affiliate a specific amount when a potential customer performs an action such as clicking on a link, filling out a form or a newsletter submission, etc.
Usually it’s slightly more difficult to get signed up as a CPA affiliate rather than a regular affiliate for a company such as Amazon. These CPA companies want to be sure you have a website with a good amount of traffic and that you know what you’re doing as far as getting traffic and sign-ups.
They want to know that the actions they are paying for will be taken by prospective customers and not just someone looking for free information, never planning on purchasing anything.
CPC - (cost per click) – A form of advertising where the advertiser pays a small amount every time someone clicks on a link or an ad. You can set up these ads through Google adwords or Facebook ads, or even Yahoo ads. It’s a way to get traffic to your product or your affiliate product in the hopes that it will be purchased once the individual arrives there.
CPM - (cost per impression) – Another form of advertising where the advertiser pays a specific amount each time the ad is shown without anyone needing to click on anything.
CTR - (click through rate) – The number of times an ad is clicked on divided by the number of times it’s shown The goal is to get a high click through rate in the hope that the people clicking through to the product or service will purchase it.
Domain name - The name of your site or blog that you register with a domain registrar. A company such as goDaddy or Namecheap will allow you to type in a name to see if it’s available. If it is, you pay a small fee to register it for a year or longer and no one else can take that name for their site.
It’s the name that comes after the http:// in the browser window. For my site, the domain name is karleenlindsey.com
eCommerce - Electronic commerce is simply conducting business on the internet involving buying and selling products and/or services. If someone has an ecommerce store, they have set up an online site that sells products or services. It will have some kind of shopping cart, way to pay, and products will either be shipped from that location or drop shipped from somewhere else.
Drop Shipping - The shipping of merchandise from one location after it has been ordered through another location. If you are an affiliate for a company, you may have a web site all set up with the merchandise, but you never have to handle it.
A customer places an order on your site, and you either have to let the main company know or it is somehow linked to the main company so they automatically know when someone places an order. They ship that merchandise from the main location and you get a set amount or percentage of the sale.
Forum - A place like-minded people can share ideas, ask questions and get answers. You can find a forum for your niche by entering it in Google search and placing the word forum before or after it. You’ll need to sign up with a forum before commenting. Always read the forum rules. Some forums allow links to your squeeze page or blog, but some don’t.
FTP - (file transfer protocol) – A protocol used to transfer files between computers. Filezilla is one FTP server that you can install for free.
HTML - (Hyper Text Markup Language)
Hypertext or hyperlink – basically the same as “anchor text”, it usually stands out as being blue or red in color and will be underlined when you hover your mouse over it. When you click on the link, it will take you to another page or site where you can find the information behind the hyperlink. example: how to make money as an affiliate
There are a couple ways to create a hyperlink:
- In the “visual” editor of your blog post – highlight the word of phrase you want to use as the anchor text by holding down the left mouse button and drawing the cursor over the word or phrase. The chain link symbol will appear in the icons above the post area. Click on that chain icon and a box will appear. Enter the url you want your link to go to and click “add link”.
- The other way can also be done in WordPress when you are in the text editor. But it can also be used on other sites where you are commenting and are able to use html. This is what it would look like: <a href=”url”>anchor text</a>
IP address - Internet protocol – A number that every computer on the internet has for identification purposes. It’s made up of 4 sets of numbers separated by dots.
Keyword - A word or phrase someone might type into the search box of Google in order to find information on that subject on a web site. When you build a blog, each post should be optimized for the search engines by using the main keyword of that post within the SEO title.
Link - The url of the page you want someone to go to when they click on the anchor text in your post or wherever you might put it. When you want to link to another page anywhere on the net, simply highlight the anchor text (see definition above). The link icon will show just above the post box and if you click on it, a box will show up where you can insert the url. Now the anchor text will be highlighted in a blue or red color and when someone clicks on it, they will be taken to the page by way of that link between the two places.
Opt-in box - A box you can place on your blog or on a squeeze page that will collect names and emails of those that sign up. The best way to get people to sign up to your “list” is by offering them something they can’t refuse. This could be a free report, a webinar coming up on an interesting topic, access to a membership site, just something of value that you can give away.
Pingback - A notification to you as a blog owner that someone has linked to a page from your site on their own blog. This is done automatically via WordPress if both blogs have this option enabled. It will show up in your dashboard under “comments”. Then as a common courtesy you can go back to that person’s blog and thank them for linking to your blog. You can find out more about pingbacks on this WordPress page.
Riffing Content - Taking a snippet or a portion of someone’s content and writing your own totally unique article around it, linking back to the original article to give credit for that snippet. You can learn more about this in this Firepole Marketing post.
RSS and RSS feed - (Real simple syndication) – This is a form of republication format that basically allows you to keep up with someone’s blog posts. When you sign up to someone’s RSS feed, you’ll be notified when they add a new blog post. You do need to have a feed reader, though. Here are three to check out: Feed Reader, Newsblur and Feedly
Script - A behind-the-scenes “instructor” within a website coding with a set of instructions to be followed when a visitor clicks on a link. This takes place so that visitors don’t have to go through a complicated set of actions themselves to get the desired result. The script takes care of that for them.
SEO - (Search engine optimization) – Anything you can do on your blog to help the search engines find you so that they, in return, can help those searching on the internet find your site. This can include the use of specific keywords, getting natural links back to your site, and more.
SERP - (Search Engine Results Page) – This appears when someone types in a search request within the Google search query box. It’s a page with the top 10 results for that search, giving the urls and a short description of each web page so you can decide which one you want to click through to.
Spam or spamming - Spam is basically junk. Spamming is flooding someone’s inbox with junk to try to get them to purchase a product or click through to a web page. It is also when someone puts useless comments on blogs just hoping to get a link back to their own blog. It’s unethical and no one likes it, so just don’t do it.
URL - (Uniform Resource Locator) – Every web page on the internet has to have a name or title so that it can be found and referenced. That name or title is the URL of that page.
Web host - The company that hosts your web site or blog so that you can put information out on the internet. Everyone who runs a blog or web site has to have some kind of a host. One such company is Hostgator, where you can get a Baby plan for under $10/mo. which will allow you to set up an unlimited number of blogs.
I’m sure there are many more terms you might want to know the meaning of. What other terms would you like to see on this list? Please add them in the comment section below, as this will be an ongoing glossary that I will continually be updating. Thanks!